How it works

Motion Design can be an elusive and confusing process and it is one of my goals here to de-mystify it so you know what to expect along the way. While not all projects follow this particular path, it is a great place to start.

Step 1: Creative Brief

The first step to making your perfect video is our initial meeting we call the Creative Brief. Here, you’ll have a thorough one-on-one chat where you’ll go over the story of your company, and what goals you’ve set out to achieve with an animated video. This conversation helps me get to know your brand, voice, aspirations, overall feel, and helps us write the script – which is perhaps the most crucial part to creating an animated video is truly in line with your brand.

Step 2: Script

Onto the script! I work with a few talented script writers who can take all that juicy info you gave us in the creative brief to create the blueprints of your video. Most of the videos I produce can run anywhere from 30 to 90 seconds, but whatever length of video you need, we will make sure your script fits well within the timeframe before we send it off to you for approval. Whether it’s perfect on the first go, or you have a couple edits here and there, we’ll work with you to make sure your script perfectly fits what you had in mind for you video.

Step 3: Mood Board

A mood board is a collection of sample images we put together for art inspiration for your video. The main objective of the mood board is gather your feedback on different styles of art and apply it to your custom artwork that we create specifically for your branded video.

Step 4: Style Frames

Once we get a handle on the art style you like based on the mood board, we’ll use that look to create your custom concept art.  I pride myself in making each animated video customized and unique for all my clients, and that all starts with concept art. I work with a wide range of clients, some knowing exactly what look and feel they want in their video and others need a little help brainstorming. We can also use any existing art your company may already have and base our illustrations and animations around that to keep your branding consistent. 

Step 5: Storyboards

Got the look? Great! Now we move to storyboarding, which is basically the roadmap for your video. Here we create the assets for production, and present them to you in a clear, crisp storyboard. This is where we really hash out the details for what will be animated, because it is much easier (and quicker) to change in the storyboard phase as opposed to after it has been animated. 

Step 6: Voiceover

This is the part of the process where we help you choose that actual voice of your brand by assisting with voiceover casting. I work regularly with an incredible VO artist that if he is not the right voice, we can definitely find one.